When you’re preparing to launch your own business, chances are you’re already spending money before your official registration: quotes, market research, logo design, travel, and other early-stage expenses. Many new entrepreneurs don’t realize that these so-called start-up costs can offer valuable tax benefits. Let’s dive into what’s possible, what to watch out for, and how to maximize your financial advantage.
What exactly are start-up costs?
Start-up costs are business expenses you incur before registering your company with the Dutch Chamber of Commerce (KvK). These costs are meant to help you shape your business in advance think of market analysis, legal advice, advertising, education, or travel expenses. According to the Dutch Tax Administration (Belastingdienst), any costs made with “a clear intention to establish a business” are deductible for tax purposes.
Which costs can you deduct (or reclaim VAT on)?
Not all expenses are treated the same: some are immediately deductible, while others must be capitalized as investments.
You can also reclaim VAT paid on these start-up costs in your first VAT return, provided you meet certain conditions.
Important: Keep all supporting documents invoices, receipts, and hour or mileage records and make sure you can demonstrate that each expense is business-related.
How far back can you go?
Here’s an interesting fact: you can deduct start-up costs incurred up to five years before your business registration.
Example: If you officially start your business in 2025, you may still be able to include costs made between 2020 and 2024 provided they were made with a legitimate business purpose and are properly documented.
Pre-start hours also count
A lesser-known but valuable point: the hours you work before officially registering your business can also count toward the hours criterion (urencriterium). This can make a big difference if you want to qualify for entrepreneur tax deductions. If you ignore those pre-start hours, you might fall short of the threshold and miss out on valuable benefits.
Practical tips for a smooth process
- Start your administration early
As soon as you begin planning, create a structure a folder or digital system to track receipts, invoices, notes, and travel records. - Separate business and private expenses
Make sure personal and business costs are clearly divided. Only the business portion is deductible. - Capitalize or deduct know the difference
Large purchases (fixed assets) usually need to be capitalized and depreciated over time rather than deducted immediately. - Consult a bookkeeper or tax advisor
Since rules can be nuanced especially regarding VAT, depreciation, and investment deductions professional advice can prevent costly mistakes. - Review your first VAT return carefully
Don’t forget to claim the VAT you paid on start-up costs as input tax in your first filing.
Many entrepreneurs forget that even the first euros spent before registering their business have tax value. By recording and justifying your start-up costs, you can reclaim VAT and deduct expenses often leading to immediate financial benefits when your business begins.
In short: save every receipt, track your hours, and stay organized. Those who manage their start-up costs wisely don’t just begin with a good idea they start with a solid financial foundation.





