Three distinct brands
After more than 15 years of building Flexado, the company had firmly established itself as the specialist in virtual offices. Over the same period, a clear shift in the entrepreneurial landscape became apparent. Entrepreneurs’ needs broadened over the years, not just in the Netherlands, but globally. Increasingly, they began asking about the possibility of booking meeting rooms, reserving coworking spaces, or even scaling up to physical office space. These evolving needs translated into increasingly specific requests, highlighting that business centers offer far more than just virtual offices.
To properly address this broader demand while maintaining its positioning as a specialist in virtual offices, Flexado critically examined how to structure its brand portfolio. Rather than housing everything under the Flexado name (which could blur the core focus on virtual offices), the company chose to add two complementary brands, each with a distinct focus:
- OfficeList: Focused on finding and leasing physical office spaces.
- Meet&Co: Centered around meeting rooms and flexible coworking locations.
Each brand has its own platform, just like Flexado. All three platforms are designed with user-friendliness and transparency at their core. At the same time, the company deliberately opted for a clear focus per brand. This specialization allows Flexado to better meet the specific needs of both entrepreneurs and business centers without compromising quality or ease of use.
The future of hybrid work and how the brands align
The future of work is flexible. The three brands of the company align seamlessly with this vision, offering entrepreneurs and businesses the freedom to choose where, when, and how they want to work. This can be through a virtual office, a meeting room, or a temporary workspace. Although the company operates three separate brands, it provides all audiences with similar solutions tailored to their specific needs.
Each platform enables users to easily search for locations and services that match their requirements. It is important to note that not every location offers all services. That is why the company prioritizes maximum transparency in its listings, ensuring customers always know exactly what to expect. At the same time, the quality of the network is safeguarded: the company collaborates only with partners who meet established standards. All locations are carefully selected and must align with the vision of professionalism and reliability.
What market pain points do the three brands address?
One of the biggest challenges for customers in the flexible workspace market is finding the right workspace or business address. The variety of offerings can be overwhelming. Customers often need to navigate countless websites and providers, without knowing where to start or who to trust.
The three brands were created to eliminate that uncertainty. Their purpose is to serve as a platform in a fragmented market, offering clarity and convenience: a single point of access where customers find clear offerings, transparent communication, and reliable service. They remove the legwork and complexity from the process, allowing customers to focus on what they do best.
What is the ultimate goal with Meet&Co, OfficeList, and Flexado?
Their priority is to meet the needs of both customers and partners. They aim to create a network of opportunities for both groups. Thanks to an extensive network of business centers, they can always match customer needs. By operating through three separate brands, they offer end users a clear and structured view of what the market has to offer.
How important is “conquering the world” to you as an entrepreneur?
Their goal is to ensure that people all over the world can benefit from their three brands and their platforms. That is why they invest a lot of time and energy into making their services accessible in multiple languages, so that someone in Asia can just as easily set up a virtual office as someone in the Netherlands or Brazil.
That said, they do not view global expansion as an end in itself. While the idea of worldwide reach sounds appealing and might boost one’s ego, entrepreneurship, in their view, is about more than rapid growth. They believe in sustainable progress built on smart decisions, a strong foundation, and the right partnerships. They prefer steady growth over being swept away by rushed ambitions. For them, success is born from consistency, vision, and the courage to keep going.
That philosophy is the reason they focus on regions where they have already established a strong presence, such as Northern Europe, where in some cases they are even market leaders. This provides a solid base to build on. At the same time, they are looking ahead: their biggest ambitions currently lie in North and South America. These markets hold enormous potential for their services, and they are actively exploring strategic partnerships and expansion opportunities in those regions.
What innovations or new features can we expect on the platforms soon?
“One of the most important innovations we continuously work on, though often invisible to the outside world, is the development of our internal software. This is the heart of our service and is used daily by customers, partners, and brokers. We are on the verge of launching a major update that will significantly improve user-friendliness while expanding its reach, allowing more people to work with it more efficiently. This upgrade includes improved interfaces, optimized workflows, and expanded functionalities, making the platform future-proof and scalable.” said Ramon ten Tije.
